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If it’s right for your brand, find some a popular audio clip that works with the ad so that it fits in with the other, non-sponsored Reels users are viewing. Instagram Reels is a content format that allows you to create and share short engaging videos that — unlike Instagram Stories — don’t disappear after 24 hours. Get more eyes on your Reels by getting the masses involved. Ask customers to share short videos of them using your product or reviewing it.

For this reason, the link in your bio is extremely important. While a website homepage is the most common link to include here, you could also use the space to promote a product release, campaign, contest, or special announcement. Your Highlights row gives visitors to your Instagram profile a quick glance of the kinds of Stories you post. They can select ones they find interesting to get a better idea of how your brand uses Instagram Stories. This is where you tell people who you are and what you do in very few words.

They are also an effective way to build engagement with your audience. You can share what your business is up to in day-to-day life, create short infomercial style videos, or just amusing clips. Whichever one you choose, Instagram Reels marketing is worth your attention. While most social media watchers are fixated on the concept that TikTok is the place for short form video, its trajectory indicates that is an outdated perception. By November 2021, the optimal recommended video length had doubled to between 21 and 34 seconds. Data that TikTok shared with some creators in early 2022 and was seen by WIRED said that around one in four of the "highest performing" videos on TikTok fall into that sweet spot.

Already set up the creative effects before shooting the video, where you can’t use them after recording. Here, business profiles on Instagram can change the speed, use filter effects, and include a timer for shooting Instagram Reels. It doesn’t have the option to include music in its short video. This feature is limited to personal and creator profiles. Instagram reels may still be a relatively new tool for social media marketers to grapple with.

Influencers, especially in the UAE, still buy followers sadly, but there are free and low cost tools available to be able to analyse accounts as to genuine following and engagement. "We still see smaller brands and start-ups confused by the whole idea of influencer marketing and it still gets a bad rap publicly and in business circles," said Ms Hatherall-Shawe. Read more about buy Instagram Followers here. But the professionalisation of the industry has steadily increased as our consumption of real-time digital content on social media has risen. When creating Reels made out of photos, you may experience an unexpected freeze after selecting the photos for your collage. If it happens to you, restart the app or exit the Reel you’ve been working on and start the process once again.